Cavi Developments

Cavi Developments* are a NSW based residential property developers. A brand identity was created that immerses buyers in the environmental aspects of seaside urban living with engaging full screen images.

A flexible, responsive website was developed which allowed each project to have it’s own identity reflected.

RESPONSIBLE FOR MATERIALS PRODUCED:

  • Branding with new logo
  • Design responsive website
  • Stationery design

 

 

Bathers residences

A six apartment luxury development at Merewether Beach in Newcastle, NSW, Bathers* is situated on a stunning waterfront site. Wide Open were contracted to position this property in a suitable market.

The property was branded in line with the market we were targeting and a simple online presence was established.

RESPONSIBLE FOR MATERIALS PRODUCED:

  • Branding with new logo
  • Design responsive website
  • Montage and retouch existing interior images
  • Presentation folder design
  • Copywriting and press campaign development
  • On site signage

Horizon APARTMENTS

Horizon* is a residential development of 56 apartments with beach views at The Entrance on the NSW Central Coast. Wide Open Media were commissioned to brand the project and develop online strategy and print collateral to attract off the plan sales.

We created a full site wrap to locate the development for potential buyers and developed a Chinese language website and marketing campaign to complement the English language version. We mapped strategy and media placement for a 24 month campaign.

RESPONSIBLE FOR MATERIALS PRODUCED:

  • Branding project + commissioning local photographer
  • Design project website in English and Chinese
  • Design hoarding for construction site
  • Design 32 page marketing book
  • English/Chinese press campaign development

WATERMARK APARTMENTS

Watermark* is a 42 apartment waterfront development at The Entrance, NSW. Wide Open Media were contracted to take over the marketing of this property due to lacklustre sales.

The property was rebranded and an extensive online campaign was generated including a short marketing video. Print advertising was taken out in Chinese media, promoting aspects of the development that would appeal to Asian buyers.

With a 36 month timeframe to sell all apartments, the campaign’s success materialised in all apartments sold within 18 months with a $32m return.

RESPONSIBLE FOR MATERIALS PRODUCED:

  • Design website utilising video and local imagery
  • Press campaign development
  • Roadside billboard and on site advertising
  • Design Marketing brochure
* Project designed under employment at Wide Open Media